Overview
This is the reference behind the six slides. The slides carry the calls. This site carries the reasoning and the specs.
Each slide follows the same shape: what I assume, what I'd do, what it costs.
| # | Question | The call |
|---|---|---|
| 1 | Buyer journey | Track events, not form fills. Someone reading the Datadog migration docs has a project and a budget. |
| 2 | Measure | Time to first signal is the number that matters. Every count sits next to a quality metric. Watch movement, not totals. |
| 3 | Intent | Seven High signals, three Medium. One High is enough to act. Two Mediums with a decision-maker present is enough. Weak signals never trigger anything. |
| 4 | Improve | Two stages. Activation emails that fire on product events, and a founder-sent sequence for accounts showing a commercial trigger. |
| 5 | Operationalize | Keep the four tools you have and wire them. Add Segment for product events and a warehouse to hold the score. That's it. |
| 6 | Report and improve | Ask the questions first, then look at the data. Every closed deal fills five fields. Slack is where experiments start. Signal-to-response time tells you if any of it works. |
Live tools
- Funnel dashboard for Q2: gtm-intent-funnel.vercel.app
- Signal ops board for Q6: signoz-ops-board.vercel.app
- CRO scorer and competitor compare: gtm-predictor-two.vercel.app
- SignalX, the GitHub contributor-to-company crawler referenced in the scoring rules: github.com/chaitanyagatreddi/signalx
Reading this
Pages follow the order of the questions. Each page ends with a source line naming the working file it came from.
Numbers here are public (SigNoz pricing, GitHub stats) or marked as assumptions. I had no internal SigNoz data and didn't invent any.